BRAND
FOUNDATION
For new, repositioned, or growth-driven brands that need a complete strategic foundation before major investment
Find Your Perfect Fit
3 tailored scopes of work, thoughtfully designed
to meet your business at every stage
BRAND
BRAND
KICKSTARTER
For SMEs launching a new brand or sub-brand who need a launchable brand idea fast, then optimize along the way
BRAND CLARITY
For existing brands that need sharper positioning, clearer messaging, or more consistent brand expression
BRANDING
Method:
Stakeholder Interview
Market Trends & Competitors
Visual Stimuli
Consumer Study
Output:
Brand Strategy(proposition, positioning, personality, mood & tone)
Marketing Mix Guidelines(product architecture, channel, experience guideline)
Communication Guideline & Plan(product architecture, channel, experience guideline)
BRAND DESIGN DIRECTION
Method:
Current Brand Design Analysis
Competitor Design Analysis
Brand Design Direction Exploration
Brand Design Direction Development
Brand Design Direction Refinement
Output:
Brand Design Direction Strategy
Brand Design Direction
DESIGN
Method:
Design Exploration Design Development
Design Refinement Production Planning
Prototyping & Testing Final Artwork
Proofing & Quality Control
Output:
Logo Design
Brand Identity Design
Packaging Design
Website Design
Brand Materials Design
Restaurant & Retail Materials Design
Communication Design
Mascot & Character Design
OUR BRAND DESIGN JOURNEY
Deeply understanding your challenges, decoding the brief, and crafting seamless experiences across all touchpoints to drive strong brand growth
Uncovering Value, Defining Positioning
BRAND DISCOVERY
Understanding your business, people, and market context to uncover the brand’s true value, opportunities, and potential
BRAND BEING
Defining what we stand for and the value we create to set the brand's direction
Planning & Setting the Direction
BRAND STRATEGY
Planning the strategy and growth roadmap to achieve business goals
BRAND DESIGN
DIRECTION
Setting the design direction to reflect the brand's value and personality
Bringing the Brand Expression to Life
BRAND IDENTITY
Designing the brand identity and its design system
BRAND EXPERIENCE
DESIGN
Designing touchpoints that create the brand experience
COMMUNICA-
TION PLAN & DESIGN
Planning and designing communications to convey the brand’s value and stories that connect with people